Strategic communication for climate change awareness and behavioural change in Ado-Odo/Ota Local Government of Ogun State
Population studies
32
Issue: 1
(02 - 2018)
Background: The use of multi-sectoral communication on human’s handling processes of
environment is not popular in the literature as crucial factor in winning the war against climate
change and its attendant problems of greenhouse pollution, global warming and destruction of
lives and properties.
Objective: The study investigates the practices surrounding climate change and its
awareness in Ado Odo/Ota local government of Ogun State.
Methods: The survey data obtained from randomly selected 970 residents in Ado Odo/Ota
local government was complimented with six key indepth interview with opinion leaders.
Results: The findings show that the current behaviours surrounding climate change in the study
location includes burning of waste and bush (41.1%), %), indiscriminate disposal of waste
(18.1%), and the use of kerosene (45.4%), fire wood (6.4%) and coal for domestic purposes
(3.3%).
Conclusion: The study recommends multi-sectoral communication strategy (MCS) and the use
of television for effective climate change awareness campaign for behaviour medication.
Keywords: Sustainable development, Climate change, Environment, Behaviour, Development Communication.
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